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Research · every figure sourced
Before you book: how businesses grow with AI
58% · 7 min readHow small and mid-sized businesses are growing with AI: what the 2025 data shows58% of US small businesses now use generative AI, and AI-using small businesses report hiring. But only a small group of companies see AI move their profit line. Here is what separates them.
14% · 7 min readDoes AI make teams more productive? What controlled studies actually measuredIn a study of 5,179 support agents, an AI assistant lifted issues resolved per hour by 14%, and by 34% for newer agents. A study of 758 consultants shows the other side: outside its strengths, AI made work worse.
7× · 6 min readSpeed to lead: the first hour decides what your ad spend returns, and AI can cover itCompanies that responded to a web lead within an hour were nearly 7 times as likely to qualify it as those that waited even one hour longer. Most companies don't come close.